To provide competitive products and services conforming to customer needs and expectations first time, on time, every time. Consistent with group purpose, M.U.Al Samman shall constantly strive to improve the quality of life of the communities it serves through excellence in all facets of its activities. We are committed to creating value by continually improving our systems and process through innovation, involving all our employees. This policy shall form the basis of establishing and reviewing the quality objectives and shall be communicated across the organization. The policy will be reviewed to align with business direction and to comply with all the requirements of the Quality Management Standard.